Athleta-Ed was founded by a world-class team with leadership experience in higher education, venture capital/M&A in the education sector and the sports industry.

We address the market opportunity for business education tailored for the global sports industry by partnering with top-ranked business schools and leaders in sports.


A unique approach to learning about the business of sports.

In cooperation with its partner business schools, Athleta-Ed offers traditional business courses brought to life using real-world sports case studies, examples, and appearances from high profile leaders within the global sports industry (current and former owners, team management, coaches, athletes, and executives from sports-focused businesses).

Athleta-Ed’s academic program combines a rigorous undergraduate business school curriculum with the best practices from ed tech & professional development companies – online & live and for academic credit at its partner business schools.

  • Blended delivery: online AND in-person instruction
  • AI-driven for personalization of learning trajectories based on individualized learner profiles
  • Powerful strategic partnerships with sports leaders

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We endeavor to answer all enquiries within 24 hours on business days.