Chad is an award-winning sports Public Relations professional, with a skillset that spans public relations, corporate communications, media planning, media training, branding, crisis management, promotions, marketing strategies, public speaking, reputation management, team development, leadership and corporate relationships. Chad’s experience spans two decades with high-profile professional organizations in the NFL, one of the top global entertainment brands.
With a detailed knowledge of local and national media markets and the influence of team and individual brands, Chad has developed messaging with nation-wide visibility for high-profile organization leaders, head coaches and players, guiding the development of personal brands while balancing individual and team needs. Along with coordinating efforts between team public relations, marketing, corporate sales and digital media groups, he has been tasked with bridging business and football objectives in leadership meetings with team executives and aligning them externally with media outlets as well as team and league sponsors.
- Leadership team at the Baltimore Ravens, playing a critical role in balancing team and business objectives
- Expertise in Public Relations for the NFL - one of the world’s most valuable entertainment brands
- Deep contacts with players, coaches and business management within the NFL, other professional sports leagues and major university athletic departments
Sports Industry Expertise
- Baltimore Ravens (1998 & 2002 - Present): Season-long intern in 1998 and returned in 2002 as Media Relations Manager. Over the past 10+ years, grew within the Marketing and Public Relations departments to current role as VIce President of Public Relations
- San Francisco 49ers (1999-2001): Started in entry level role in Media Department and left organization as Media Relations Coordinator
- Carolina Panthers (1996-1997): Training Camp internships
Role at Athleta-Ed
- Make introductions to sports leagues and teams
- Support with course creation by providing guidance on sports business content