John received a BA in English from Wabash College and an MA in Education from Butler University. John is currently Director of Corporate Partnerships at Haas School of Business, University of California, Berkeley. His 17-year career in corporate partnerships, higher education, integrated marketing and management and business development has spanned all aspects of the sports, live music, arts, entertainment and higher education industries. John has secured high-profile partnerships in each of these disciplines, and has an extensive history of developing and implementing integrated marketing plans, success and effectiveness in prospect identification, relationship building, and solicitation of prospective dollars as well as renewal dollars of existing partners with a successful track record of closing, managing and renewing six and seven-figure contracts.
As an Adjunct Professor at the University of San Francisco, John teaches classes relevant to his own illustrious career, including "Understanding Sports Marketing: Outside the Lines" as part of USF’s Master's in Sports Management Program.
- 17 years of high profile partnerships in fields of sports, live music, arts and entertainment
- Successful track record of closing, managing and renewing six and seven-figure contracts
- Currently Director of Corporate Partnerships at elite Haas School of Business at University of California at Berkeley
Sports Industry Expertise
- Professional teams: Marketing services provided to San Francisco 49ers, Golden State Warriors, Super Bowl 50
- Collegiate teams: Marketing services provided to Butler, The Horizon League, Pac-12, Stanford, Cal, UCLA, USF, St. Mary's, Santa Clara and The West Coast Conference
- University of San Francisco course: Understanding Sports Marketing: Outside the Lines
Role at Athleta-Ed
- Provide support for developing strategic partnerships / relationships within the sports industry
- Introductions to pro teams and leagues
- Provide support for developing strategic partnerships / relationships within the education sector