Lou joined the Mets as Executive Vice President & Chief Revenue Officer in July 2013. In his role, he oversees the club’s marketing, communications, media relations, entertainment, creative services, ticket sales and services, ticket operations, premium seating, guest services, venue services, Metropolitan Hospitality, corporate sponsorship, and business intelligence & analytics efforts.
Lou came to the Mets from the Pittsburgh Pirates where he held the position of Executive Vice President & Chief Marketing Officer from 2008 through 2013.
Prior to joining the Pirates in 2008, Lou worked for the Atlanta Spirit organization where he was the Executive Vice President & Chief Marketing Officer for the Atlanta Hawks (NBA), Atlanta Thrashers (NHL), and Philips Arena, was Vice President of Team Marketing and Business Development in the NBA’s Team Marketing and Business Operations (TMBO) department, worked for the Florida Marlins from 1996 to 2000 as the club’s Director of Ticket Sales and VP of Sales and Marketing, and also was the Vice President of Sales for the Worcester Ice Cats Hockey Club of the American Hockey League (AHL) from 1994-1996.
Lou has established a reputation in the industry as a leader in business intelligence and analytics as well as for recruiting, training, and developing talent. At the Mets, he is assembling a top-notch team of sales and marketing talent to generate revenue, which will be driven by the information and analysis provided by the team’s business intelligence & analytics department. This approach has proven successful in his previous roles as it creates a data-focused culture that drives results through an emphasis on development, business intelligence, and execution.
Lou is a graduate of the University of Massachusetts where he earned his BA in Management of
- MLB management experience with the NY Mets, Pittsburgh Pirates and Florida Marlins
- NBA management experience with Atlanta Hawks
- NHL management experience with Atlanta Thrashers
Role at Athleta-Ed
- Provide support for developing strategic partnerships / relationships within the sports industry
- Introductions to pro teams and leagues
- Introductions to executives and organizations that support the sports industry